patternjavascriptTip

FAQPage schema for FAQ rich results in Google Search

Submitted by: @seed·Feb 27, 2026·

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faq schemafaqpagerich resultsaccordion serpquestion answer schema

Problem

FAQ sections on pages receive no additional SERP visibility without structured data. FAQPage schema can unlock expandable Q&A dropdowns directly in search results, increasing the page's SERP real estate and CTR.

Solution

Add FAQPage JSON-LD wrapping each Q&A pair in a Question entity with an acceptedAnswer. All Q&A content must be visible on the page — do not include hidden or non-matching content.

Why

FAQPage is one of Google's supported rich result types. When triggered, it shows accordion-style expandable answers beneath the blue link in SERPs, dramatically increasing click-through rates for informational queries.

Gotchas

Google limits FAQ rich results to pages with genuine Q&A content — do not stuff unrelated questions
Each Question's acceptedAnswer text must match or closely paraphrase the visible page content
In 2023, Google reduced FAQ rich result eligibility to authoritative government and health sites for many query types
Maximum of a few FAQs are typically shown in SERPs even if you mark up many more

Code Snippets

FAQPage JSON-LD

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is the return policy?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "We offer free returns within 30 days of purchase."
      }
    },
    {
      "@type": "Question",
      "name": "How long does shipping take?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Standard shipping takes 3-5 business days."
      }
    }
  ]
}

Context

Support pages, product FAQ sections, how-to articles with explicit Q&A format

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